Nice to Meet You, Call Me Jake.

Nice to Meet You, Call Me Jake.

Hi, I’m Jake.

I'm a digital marketing professional from Sydney, Australia.

I work at Sparro as Brand & Communications Manager + SEO Specialist.

I’m an internet-obsessed nerd; passionate about people, language, technology and sustainability.
I love making new things, asking hard questions, and doing weird work.

I Specialise In…

  • A mix of technical and creative work, Search Engine Optimisation is my primary specialisation. I fell into SEO by accident, but stuck with it as it satisfies my interests in creative and analytical work.

  • I work closely with the founders of Sparro and Jack Nimble to craft both brands combined brand story, tone of voice, market positioning, and brand strategy.

  • I design and execute multi-channel communications strategies that blur the lines between owned, social and earned media. I tend to approach brand storytelling from a PR and SEO perspective.

  • I take a multidisciplinary approach to designing website content. I lean on my experience in design, digital marketing, and CRO to craft purposeful and effective onsite content.

Brands That I’ve Worked With

HESTA

CareSuper

People's Choice Credit Union

Aussie Home Loans

Bankwest

Nestlé Purina

Bunnings Warehouse

Nestlé Infant Nutrition

Travellers Autobarn

Fonterra

Upskilled

HESTA CareSuper People's Choice Credit Union Aussie Home Loans Bankwest Nestlé Purina Bunnings Warehouse Nestlé Infant Nutrition Travellers Autobarn Fonterra Upskilled

Zhik

Webjet

The DOM

In Essence

Innoxa

Oil Garden

Above the Collar

The Blue Space

Curtin University

Salesforce

Coffee on Cue

The St. Food Co.

SHEIKE

Our Sage

Western Sydney University

Zhik Webjet The DOM In Essence Innoxa Oil Garden Above the Collar The Blue Space Curtin University Salesforce Coffee on Cue The St. Food Co. SHEIKE Our Sage Western Sydney University

I'm a big believer that the internet can must be better.

The underlying technology of our day-to-day should be more diverse, more transparent, more accessible, more intelligent, and more useful for everyone.

I use my skills and knowledge of digital media to do my part in bringing a better internet into reality.

Connect with Me