Nice to Meet You, Call Me Jake.
Nice to Meet You, Call Me Jake.
Hi, I’m Jake.
I'm a digital marketing professional from Sydney, Australia.
I work at Sparro as Brand & Communications Manager + SEO Specialist.
I’m an internet-obsessed nerd; passionate about people, language, technology and sustainability.
I love making new things, asking hard questions, and doing weird work.
I Specialise In…
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A mix of technical and creative work, Search Engine Optimisation is my primary specialisation. I fell into SEO by accident, but stuck with it as it satisfies my interests in creative and analytical work.
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I work closely with the founders of Sparro and Jack Nimble to craft both brands combined brand story, tone of voice, market positioning, and brand strategy.
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I design and execute multi-channel communications strategies that blur the lines between owned, social and earned media. I tend to approach brand storytelling from a PR and SEO perspective.
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I take a multidisciplinary approach to designing website content. I lean on my experience in design, digital marketing, and CRO to craft purposeful and effective onsite content.