Nice to Meet You, Call Me Jake.

Nice to Meet You, Call Me Jake.

A young man with dark hair and a beard, wearing a gray t-shirt, standing with hands behind his back against a black background.

Hi, I’m Jake.

I'm a freelance SEO, Content and PR specialist from Sydney, Australia.
I’ve spent the last 6 years working in multi-national digital agencies.

I’m an internet-obsessed nerd; passionate about people, language, technology and sustainability.
I love making new things, asking hard questions, and doing weird work.

I Specialise In…

  • Search Engine Optimisation is my primary specialisation. My personal perspective on SEO is that it is an exercise in brand-building — not keyword optimisation. I have six years of SEO experience working with some of Australia’s most well-known brands.

  • Experienced in strategy, production and editing of written and visual onsite content. I lean on my experience in design, persuasive writing, digital marketing, and CRO to produce purposeful and effective content.

  • My educational background is in Public Relations, backed up with 5 years of experience integrating digital PR campaigns into brand SEO strategies.

  • I design and execute multi-channel communications strategies that blur the lines between owned, social and earned media. I tend to approach brand storytelling from a PR and SEO perspective.

See My Work

Brands That I’ve Worked With

HESTA

CareSuper

People's Choice Credit Union

Aussie Home Loans

Bankwest

Nestlé Purina

Bunnings Warehouse

Nestlé Infant Nutrition

Travellers Autobarn

Fonterra

Upskilled

Youi

HESTA CareSuper People's Choice Credit Union Aussie Home Loans Bankwest Nestlé Purina Bunnings Warehouse Nestlé Infant Nutrition Travellers Autobarn Fonterra Upskilled Youi

Zhik

Webjet

The DOM

In Essence

Innoxa

Oil Garden

Above the Collar

The Blue Space

Curtin University

Salesforce

Coffee on Cue

The St. Food Co.

SHEIKE

Our Sage

Western Sydney University

Australia for UNHCR

CMC Markets

Crunch Fitness

SIXT

Zhik Webjet The DOM In Essence Innoxa Oil Garden Above the Collar The Blue Space Curtin University Salesforce Coffee on Cue The St. Food Co. SHEIKE Our Sage Western Sydney University Australia for UNHCR CMC Markets Crunch Fitness SIXT

I'm a big believer that the internet can must be better.

The underlying technology of our day-to-day should be more diverse, more transparent, more accessible, more intelligent, and more useful for everyone.

I use my skills and knowledge of digital media to do my part in bringing a better internet into reality.

Connect with Me