My Current, Weird, Dual Role
My day-to-day is astonishingly varied — and that’s how I like it. I split my time between two different roles at Sparro:
60% of my time is spent as Sparro’s internal marketing guy.
40% of my time is spent as a client-facing SEO Specialist.
Officially, my roles are…
Brand & Communications Manager
Sparro, March 2023 - Today
It’s my job to help grow the profile and reputation of Sparro (and its subsidiary, Jack Nimble).
I manage the agency’s owned channels, communication strategy, media relations, awards submissions, and market positioning strategy.
This is a new position for the agency that involves working directly with the agency’s co-founders. I put my hand up for this role in early 2023 as I was seeking an opportunity to learn new skills — and relearn a few PR skills that had sat dormant since university.
SEO Specialist
I work with a few medium-sized SEO clients in the fashion and retail e-commerce space.
I’ve always loved storytelling and taking a deep-dive into the technical makeup of the internet (and been a bit of a jerk about bad websites), so working in SEO really suits me.
My goal is to change clients collective understandings of SEO: websites optimisation isn’t just about keyword ranking, it’s about branding.
Sparro, December 2022 - Today
Previously, on My Career
SEO Executive
Sparro, July 2021 - December 2022
This role taught me more about data analysis, account management, multi-channel marketing and solving business problems in 1.5 years than my entire time at university.
My first role at Sparro exposed me to a variety of challenging clients across travel, product comparison, beauty and wellness.
I started at Sparro 100% remotely — right at the beginning of Sydney's longest COVID-19 lockdown — and didn’t meet a single coworker in person for six months. Despite this, I made strong connections with my team and clients.
Zhik
Webjet
The DOM
In Essence
Innoxa
Oil Garden
Above the Collar
The Blue Space
Curtin University
The St. Food Co.
Zhik Webjet The DOM In Essence Innoxa Oil Garden Above the Collar The Blue Space Curtin University The St. Food Co.
Owned Media Coordinator
AKQA / AKQA Media, April 2020 - July 2021
I worked within a small team to provide SEO consultancy and implementation for AKQA's clients. I carved out a niche for myself as a hybrid specialist across Content & SEO.
I was the agency's go-to for content writing, copy editing, and content briefing. I honed the cores skills I needed across keyword research, content gap analysis, tone-of-voice, and topical research. I also practiced the fundamentals of SEO.
While entry-level, I learnt a lot from this position and was exposed to big-name clients very early in my career. I also got to work with some of the media and creative industry’s best and brightest minds.
HESTA
CareSuper
People's Choice Credit Union
Aussie Home Loans
Bankwest
Nestlé Purina
Bunnings Warehouse
Nestlé Infant Nutrition
Travellers Autobarn
Fonterra
Upskilled
Salesforce
HESTA CareSuper People's Choice Credit Union Aussie Home Loans Bankwest Nestlé Purina Bunnings Warehouse Nestlé Infant Nutrition Travellers Autobarn Fonterra Upskilled Salesforce
Content Outreach Intern
Switched On, October 2019 - March 2020
After graduating university, I got my start writing content and playing a support role in an SEO-focused team.
I spent most of my time conducting content outreach, optimising on-page SEO elements, writing content, and learning the fundamentals of SEO through osmosis.
I started as an intern working 2 days per week. I was brought on full-time within less than a month.