Sparro Onstage at AdNews LIVE! Sydney 2024
by Ashley Regan for AdNews Australia, 27 June 2024
A week or two after I took on my role as Brand & Communications Manager for Sparro, I went to AdNews LIVE! Sydney 2023. I felt like an absolute imposter — I didn’t know anyone, had never worked in PR before, knew the name of only a few agencies, and I was pretty sure I could have left the blazer at home.
I was determined to not feel the same way next year.
Naturally, I leant on every connection I had at AdNews to get us a speaker on stage in 2024. Our Data Science Specialist, JT, and I worked hard to put together a story, a script, and a flashy slide deck. Our presentation was, by far, the most photographed by competitors on the day, so I guess they were impressed with what they saw.
I made sure we brought five colleagues along as backup — and no blazers.
Operations in the Age of AI: Building an Indie AI
We worked hard to build a presentation that accurately and fairly instilled the capabilities of the agency. It was our intention to make our progress feel like the result of years of work building a team — because it was.
Of course, we also wanted to install a little fear in others of what we were capable of.
Here is the presentation if you’d like to check it out. No need to photograph from the audience:
