Digital Agency of the Year

Commercial Viability

Our Vision is to be Australia’s most impactful agency. Being independent means we can focus on driving impact where it matters most: growing our clients and developing future industry leaders.

Focusing on clients and people over shareholders has made us more valuable than ever and our record growth numbers prove it:

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When Sparro acquired Jack Nimble in November 2021, we intended to grow a portfolio of combined clients. Our growing shared client revenue clearly demonstrates our success.

Client Growth

We manage Australia’s largest Google ad spend account. In 2022, we managed $200m in total advertising spend for clients, driving well over a billion dollars in revenue. 

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In the last 12 months, we’ve introduced new products to meet our clients changing needs:

• expanded Affiliate Partnerships offering,

• always-on creative production model from Jack Nimble,

• media buying across BVOD/SVOD, Programmatic, PDooH, and Audio

• new Data products like Customer Lifetime Value analyses, Predictive LTV bidding, automated Google My Business monitoring, and Causal Impact Studies,

• GA4 and server-side GTM transitions.

Predictive lifetime value and automated bidding are first-to-market and were previously only possible for Google, but are now available to clients.

In just 12 months, we’ve received the following recognition for our work:

• Webby Award for Netflix: Stranger Things

• Google Premier Partner Award for Online Sales

• Google Premier Partner Award for Brand Awareness, Finalist

• Microsoft's Independent Partner of the Year Award

• NORA Solution Partner Best Digital Agency

• AdNews 2022: Content Agency; Small Agency; Best Use of Content

People & Culture

Our People Vision is to develop the industry leaders of the future. These are some of our hiring, training, retention and recognition programs:

• work-from-anywhere policy without compulsory office days

• client team 65% utilisation rate (below industry standard), allowing time for learning and sharing 

• Australia’s first in-agency development coach, Andrew Sherman, offering individual and team coaching

• 20-week leadership training program

• ‘The Brain’, custom wiki with 600+ staff-written articles

• 6-month reviews, with monthly development meetings and 360° feedback

• Rigorous competency frameworks for promotions

• Quarterly revenue share, distributed to all staff by salary share

• Unlimited EAP

• Reclassifying ‘sick days’ into ‘personal days’

• 2 additional paid mental health leave days

• Additional leave, ease-in programs and ongoing superannuation payments for new parents

• Annual 3-day company-wide offsite retreats

• Three-phase interviewing, by 5 staff of diverse backgrounds/seniorities

• Hiring career-starters and career-changers

• Fortnightly ‘lunch-and-learns’, hosted by internal and external speakers

• Monthly ‘Star Sparro’ and ‘Nifty Nimbler’ awards

Finding the right people, developing them, and earnestly recognising growth works. In 12 months, we’ve achieved:

• Great Place to Work Certification

• Ranked Australia’s 6th Best Place to Work

• Redacted% post-probation retention rate

• Redacted new hires

• 100% of staff received a pay rise

• Employee NPS score of Redacted

• GM, Hannah Jones, won B&T Women in Media Award for People & Culture

• B&T Award for People & Culture, <100 Employees

Our Great Place to Work survey results were incredible: 99% for Community; 96% for Team, Intimacy, Camaraderie, and Hospitality; and 94% for Caring.

100% of staff agreed, 'People here are treated fairly regardless of their sexual orientation…gender…[or] race.’

Major Work Case Study: Redacted